WHY YOU CAN’T JUST SEND AN EMAIL
The Problem with Emails
Emails. How many do you get each day? How often do you check them? When I say “check,” I mean read. The average time spent reading an email is 11.1 seconds and only five seconds for a text. With instant communications available via texting, instant messaging and social media, email is rapidly losing its charm, particularly amongst millennials.Email still has its place in the work environment for non-urgent messages and regular communications with vendors, customers or other businesses, but is it really the most effective way to notify employees of an urgent situation? Likely not.
There are several problems with emails, such as the sheer number of them we receive each day, (an average of 88, per one study), sending and receiving isn’t always instantaneous, and there is no guarantee the receiver will take the time to open and read it. If there is a network outage, you may never get your message across as it sits in your outbox indefinitely.
When it comes to emergencies, emails simply do not convey a sense of urgency. People assume they can get to an email whenever they get the chance, and only 30 percent of them ever get read. Few emails garner the same level of attention as a text alert or similar form of communication.
Source: Disaster Recovery Journal